Articles By Content Writer


The Apex 2014 Grand Prix Campaign Marketer talks about the phenomenally successful ‘Steve’

FNB Marketer Barrett Whiteford discusses the Power of Radio and his unconventional approach, with Radio

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Category: Marketing

“Innovative” Companies: Not walking the talk.

Great businesses are born out of great ideas. Dr. Thomas Oosthuizen, Author of The Brand

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Category: Brand Strategy, Marketing

Digital Trends: 2013’s top 10…

We chatted to David Ives, a Director at Karabina, about 2013’s Top 10 digital trends

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Category: Digital, Digital InSights, Mobile Africa, Social Media, Social Media InSights

Get Content with Content

Travis Bussiahn, Co-Founder of Happy Media, discusses how businesses should approach content in the new

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Category: Advertising, Advertising InSights, Marketing, P.R., Social Media, Social Media InSights

Twitter 101… with SA’s Twitter Queen.

We chatted to Jodene Shaer – twitter guru, social media publicist and strategist, founder of

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Category: Lead Story, Social Media, Social Media Africa, Social Media InSights

Andy Law: why the digital revolution may be consigning ad agencies to a niche world of their own

In the space of 24 hours I was hosting a Digital Cinema Media event, attending

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Category: Advertising, Advertising InSights, Digital, Digital InSights

Underwear Commercial Calls Out Guys On Double Standard

…..So We Don’t Have To   We women spend hundreds of dollars every year at

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Category: Advertising, Print & Out Of Home

Q&A: Jerry Seinfeld on His Intentionally Bad, New-Old Acura Ads Channeling his inner drunken, lazy ’60s copywriter By Tim Nudd

Jerry Seinfeld has written eight new Acura commercials in collaboration with Boston ad agency Mullen

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Category: Advertising, Advertising InSights

“Tilt” you strategy downstream to consumers – David Taylor

I’ve just finished reading the new book by my INSEAD marketing professor, Niraj Dawar: Tilt:

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Category: Marketing, Marketing InSights

Painterly Font Created Using Scotch Tape…

Design studio Sawdust created Flow using acrylic and adhesive. Rob Gonzalez and Jonathan Quainton of

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Category: Design, Design InSights