Articles By Deputy Editor


[Video] How Email Media Can Eliminate Your Brand’s Blind Spot

There is a point at which potential customers move from online research to direct engagement

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Category: Digital

TBWA\Hunt\Lascaris’ creative radio campaigns win four One Show Awards at NYC’s Creative Week

14 May 16: Coming out of the Creative Circle Awards, Hunt Lascaris, best Individual Agency


Category: Adscene News

[Video] Is Fragmentation Killing the Ad Agency?

Jessica Hubbard, Deputy Editor; 16 May 16 As the media landscape becomes increasingly fragmented, so

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Category: Advertising

Ireland/Davenport’s MD set to return ‘to her roots’

Johannesburg, 13 May 2016 – After more than a decade in the position of Managing


Category: Adscene News

[Video] Why Ad Campaigns Alone Won’t Work for Your Brand

Jessica Hubbard, Deputy Editor; 12 May 16 Earlier this year, research consultancy Forrester released a

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Category: Marketing

[Video] Eskom’s Long Awaited Digital Makeover

Jessica Hubbard, Deputy Editor; 12 May 16 As a South African brand, Eskom is undoubtedly

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Category: Digital

KFC launches its ‘Taste Guarantee’ promise nationwide

11 May 2016 KFC today launched a satisfaction promise to its customers, called Taste Guarantee,

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Category: Adscene News

[Video] SA mobile marketing agency delivers a first for Barclays Premier League (BPL) Live event

Jessica Hubbard, Deputy Editor; 10 May 16 In March, the Barclays Premier League (BPL) Live

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Category: Mobile

Toyota reaches out to the taxi industry to put health and safety first

Johannesburg, 10 May 2016 Toyota recently teamed up with the Department of Health and the International


Category: Marketing

[Video] Tough Economy Sends SA Companies into the Cloud

Jessica Hubbard, Deputy Editor; 10 May 16 While there has been a great deal of

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Category: Digital