Articles By Native


IAB Digital Summit set to demystify digital

  With a line-up of industry heavyweights and personal interaction sessions with digital’s leading thinkers,

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VML makes Ad Age’s Agency A-List

VML recently celebrated 9th spot on the prestigious annual Ad Age Agency A-list. The Advertising

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Emoji: Language killer, parasite or symbiosis? By Dono White Digital Strategist at NATIVE VML

Earth. Population 7.2 Billion and a whopping 6500 languages being spoken every day. Africa. The

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ONE LOGIN. ONE BASKET. TWENTY-FIVE STORES. The Foschini Group’s radically convenient shopping experience

NATIVE VML has transformed TFG’s (The Foschini Group) retail offering into a consolidated and unique

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Telling Stories through Tweets By Atiyya Karodia, NATIVE VML Social Media Manager

There was a time when fitting your thoughts into 140 characters seemed virtually impossible, especially

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Power to the Hashtag By Atiyya Karodia, NATIVE VML Social Media Manager

2015 saw the birth of a hashtag that would define our rhetoric long after it

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Urban Legends for the Digital Age by Jessica Barrett

A while ago, I came across a fantastic story called ‘Squidward’s Suicide’; a hauntingly realistic

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How to really protect your brand from social media crises By Amanda Sevasti

I used to love Twitter. I used to love the spirited debate, focussed by the

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A HUMAN CRISIS

The negative news coverage surrounding the Syrian refugees in Europe created social tensions globally. The

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A brilliant new way to target your customers through facebook and Google

Marketing and sales are the genesis of organizational growth and success and while noble and

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