Articles By Sonya


Will PR ever be more powerful than ads?

P.R. Public relations

PR GROWTH STARTS WITH HUMILITY By: Keri-Ann Stanton When you get the humility of PR. Then

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Category: Marketing

At Last! An Actual Programmatic Buying Case Study…

Real Time bidding, Programmatic Media buying, Digital media, Online media

With programmatic buying and RTB (real-time bidding) being accepted by early adopters and in international

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Category: Digital

‘Woolworths’ bans white wine and barefoot Afrikaners

Woolworths

The retailer is facing its worst nightmare on Twitter. Elizabeth Conradie | 18 September 2015 16:44 Woolworths’ new

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Category: Social Media

Confirmed: Publicis acquires The Creative Counsel in record deal

By Stuart Thomas: Senior Reporter on 10 September, 2015 The Creative Counsel, South Africa’s largest

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Category: Advertising

Top South African Instagrammer accused of plagiarism, fraud

By Myolisi Sikupela: Staff Reporter on 6 September, 2015 South Africa has its own collection

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Category: Social Media

Brand Union announces Vega winners of the 2015 Creative Union Awards

Cape Town, 31 August 2015: Brand Union, sponsor and organizer of the Creative Union Awards,

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Category: Adscene News

Allan Gray goes to Latvia for its epic new TV ad

Allan Gray TV Ad

Allan Gray’s ‘The Letter’ is set in Germany in 1989 and tells the story of

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Category: Adscene News

Who are Africa’s Top Social Media Brands? (S.A. owns the top 7…)

  Brands in Africa can now accurately and effectively measure social media reach and engagement

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Category: Social Media

Ad Industry Brouhaha: Loeries Awards CEO cleared of any wrong doing

A Joint ACA, Creative Circle and Loeries Awards Company Statement The Association for Communication and


Category: Adscene News

No more temptation for consumers at Woolworths …

28 August 2015 – Over the course of 2007 and 2008, Woolworths removed the equivalent

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Category: Adscene News